Based Clothing

Baseball heritage meets Indian street culture

Brand identity, logo system, patch design, copy

Challenge

Based Clothing needed an identity that could carry two things at once, the heritage weight of baseball and the energy of Indian street culture. The risk was leaning too far into either and losing the tension that made the brand interesting.

Our Approach

The baseball field became the anchor. The diamond shape is iconic enough to read instantly but flexible enough to carry the brand's street sensibility. We built outward from that, the patch came first, then the logo was derived from it, then the system. Every element earns its place by referencing the game while living in the city.

what we made

The goal was to merge sports heritage with contemporary fashion sensibilities.
The final identity blends vintage baseball culture with modern streetwear energy, giving the brand a strong and memorable visual foundation.