Izzo Beauty

An expressive mark for an expressive brand

Brand Identity, logo design, print materials

Challenge

An identity as confident as Izzo's practice, versatile enough for different brand applications. Nothing that looked like every other salon on the block. The brief called for a flexible system that could show up in many different ways while always feeling unmistakably the same. Modern enough to attract a crowd; personal enough to feel like a person, not just a business.

Our Approach

The brief called for something personal. We went bold and typographic, rooting the visual language in a monochrome palette that lets the personality come through in the copy rather than decoration. The business card is direct, a little cheeky, and confident with a nod to Toronto culture.

what we made

We designed the logo, brand identity, and business cards, building a typographic system bold enough to work as a stamp and refined enough for print. The result is an identity that feels like a person, not just a business.