Izzo Beauty
Une marque expressive pour une marque expressive
Identité de marque, design de logo, supports imprimés
Le défi
Une identité aussi confiante que la pratique d'Izzo, suffisamment polyvalente pour différentes applications de marque. Rien qui ressemblait à tous les autres salons du coin. Le cahier des charges était de créer un système flexible qui pouvait se présenter de nombreuses manières différentes tout en restant indéniablement le même. Assez moderne pour attirer une foule ; assez personnel pour se sentir comme une personne, pas seulement comme une entreprise.
Notre approche
Le brief demandait quelque chose de personnel. Nous avons osé le typographique, ancrant le langage visuel dans une palette monochrome qui laisse la personnalité s'exprimer dans le texte plutôt que dans la décoration. La carte de visite est directe, un peu impertinente, et confiante avec un clin d'œil à la culture de Toronto.
ce que nous avons fait
Nous avons conçu le logo, l'identité de marque et les cartes de visite, en construisant un système typographique suffisamment audacieux pour fonctionner comme un tampon et assez raffiné pour l'impression. Le résultat est une identité qui ressemble à une personne, pas juste à une entreprise.
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