ok kollective
Concevoir sa propre marque est le brief le plus difficile qui soit.
Identité de marque, conception de logo, typographie, langage de mouvement, site web
Le défi
Nous devions construire l'identité de notre studio, une qui puisse signaler le savoir-faire et la personnalité.
Notre approche
Nous avons décidé d'adhérer au nom lui-même. Le "ok" est devenu le concept principal : une confiance décontractée, le genre de réassurance qui vient d'une véritable capacité. L'identité et le texte du site Web ont également été créés pour tourner autour de ce concept. Les lettres qui se chevauchent dans le logo sont un diagramme de deux idées qui se rencontrent.
ce que nous avons fait
Nous avons développé le logo, la palette de couleurs, la typographie et le langage du mouvement, créant une identité visuelle qui reflète l'approche ludique mais stratégique de l'agence.
Le résultat est une identité flexible, axée sur la personnalité, qui représente l'agence.
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